AICE Media Studies

 1. How does your product use or challenge conventions and how does it represent social groups or issues.  Our product uses the typical conventions of gum commercials, as gum commercials tend to follow a theme of togetherness and unity. All the commercials I researched presented the gum as something that is able to bring together different groups or even people of the same group. In the commercial, I was able to follow this same theme, as my teammates portrayed a male and female who were originally uncomfortable with one another. I helped direct the actors so they could portray the uncomfortableness that the gum would eventually help them overcome. Once they shared a pack of gum, all of the awkwardness disappeared. This commercial represents high schoolers, as the two actors are high school age, and they are working together on a school project. The use of this social group reaches out especially to a teenage audience and shows the positive effect that the gum can have on this...

Guys, here's the final product, the one you've all been waiting for! This has been such a fun and educational process, and I've learned so much. I can't wait for the next one!

      Hey guys, I'm here to update you on the next step in the production process for our Extra Gum commercial. I talked to my group mates to figure out what we had left to do and how we were going to get it done. Since we had already finished the filming process, all we had left to do was to edit the commercial. I offered to find the music for the commercial while they worked on editing the clips together.      I knew I wanted a song that had both slower and faster paced portions. I wanted to use the slower portions in the beginning of the commercial when the actors are uncomfortable with one another. Then, I wanted to use the faster, upbeat portion of the song towards the end of the commercial to truly show the positive effect that the gum had on the characters by bringing them together.      I  first had the idea of using a classical or instrumental soundtrack ...

      Hey guys, I feel like I have not updated you in a bit, but not much has happened in terms of the production process. Collectively, my group decided to take the week off from the  production process, as we were all very busy that week. My week was very hectic, as I was preparing for and participating in a mock trial competition. Last week Monday was the only day that my schedule was not packed, hence why we chose that day to film.       That Tuesday after school, the mock trial team met for hours to finalize our cases for competition. That Wednesday was a day off from school, but I spent that day preparing with the mock trial team. Originally, I had planned on using Wednesday as a day to catch up on all of my schoolwork, including beginning to edit the commercial. I knew that I would have limited time to work on it the rest of the week, so I was going to complete most of my work that day. However, I learned that I had to g...

     Hey guys, I wanted to write to you all today to explain the filming process for our commercial.   On Monday, October 4, me and my group met together after-school to film our commercial. I had brought the camera that we needed to use as a prop. Originally, Giulia was supposed to bring the camera, but since she forgot, I wen to my Media Studies teacher and was able to borrow one. After school, we walked to our first location to film the last three scenes. I made the decision to film the scenes out of order because the second location, the arch, was closer to us than the first location, Wilton Creamery. To me, it made sense to start with the closer location and then finish at Wilton Creamery, so that we could all get ice cream once we finished.      We first walked to the arch , where I analyzed the storyboard and began to envision where I wanted the actors to stand for the scene. I had filmed all of the scenes that day and worked on positioning the ...

Hey guys! Today we created our storyboard to plan the commercial that we will be filming. The scenes we storyboarded are as follows...  First Scene - During the first scene, we will be filming Person A’s (Giulia’s) phone. On the phone, a thread of text messages from a photography teacher will be displayed. The shot will be from an over the shoulder angle as it is being used to share the information the person in the film is reading with the audience. The text messages will describe the location of which person A (Giulia) must meet with person B (Andres) in order to complete a photography project. It will give instructions on what actions they must take. Second scene - In the second scene, we will be filming at the location of which the two characters were instructed to meet - the location being the corner of a street. The camera will be placed to show the corner of the walls on the street, filming person A (Giulia) from a medium long shot. Person A (Giulia) will then look up from t...